Smash Park
For Smash Park, I led the creative direction of a branded video project, developing a shot list and execution plan to guide production. From mapping out the flow of content to ensuring the visuals captured the energy of the partnership, I made sure the final product felt polished, engaging, and aligned with Smash Park’s brand experience.
I collaborated with Smash Park to create a dynamic video project that captured the energy and personality of their brand. From the beginning, I focused on developing a clear execution plan, building out a detailed shot list that guided the entire production process. This structure allowed us to move efficiently while still leaving room for creativity on set, ensuring the final product felt authentic and engaging.
Beyond just filming, this project was about telling a story that connected Smash Park’s atmosphere with its audience. Every decision, from the pacing of shots to the flow of content, was designed to showcase the experience in a way that was memorable and true to the brand’s vibe.
What I did:
Directed the flow of filming to keep content consistent and engaging
Coordinated with the team to ensure visuals matched brand tone and energy
Oversaw execution of the shoot from start to finish
Delivered a polished final product aligned with Smash Park’s brand experience