From design to launch, I managed every aspect of the project - creating the merchandise, handling logistics, and directing a full shoot to showcase the shirts in action. Choosing locations, coordinating people, and leading creative direction ensured the release felt polished and professional.”
This was more than apparel -it was about building a brand experience.
Every detail, from the design to the visual presentation, was crafted to leave a strong impression and connect with the audience.
What I did:
Designed the Line and finalized product concepts
Coordinated logistics for production
Planned and directed a photo/video shoot to showcase the launch
Chose locations and scouted environments that fit the brand feel
Managed shoot execution, including people, styling, and flow of content
