The Concept Lab is where imagination meets strategy.
These bold, AI-powered visuals serve as a jumping-off point for everything from digital campaigns to commercial concepts and real-world activations, reimagining how brands can connect, entertain, and inspire.
Old Spice
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"Cathedral of Kings"
Transforming product launches into sacred ceremonies. This concept builds a content universe where Old Spice becomes less about grooming and more about transformation rituals. The visual language creates premium positioning while maintaining Old Spice's theatrical DNA - elevating the brand beyond typical drugstore perception into something that feels legendary and borderline mystical.
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"The Holy Order of Scent"
A concept that turns loyal customers into an exclusive brotherhood. The monastic imagery provides endless content hooks around personal grooming rituals and shared identity. It's Old Spice meets Fight Club, building cult-like brand loyalty through inside jokes and the kind of over-the-top ceremony that makes daily routines feel epic.
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"Outlaw of Attraction"
The foundation for positioning attraction as something you don't ask for, you take it. This Western concept creates perfect tension for exploring modern masculinity through classic archetypes. The lone rider narrative taps into that timeless appeal of the strong, silent type who commands attention without trying, making Old Spice the weapon of choice for the modern outlaw.
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"Arena of Attraction"
The ultimate battleground where confidence meets crowd approval. This Roman spectacle concept positions Old Spice as the victor in the daily fight against mediocrity. Thousands gather not for blood sport, but to witness the kind of magnetic presence that can only come from superior scent. Perfect for content that makes every man feel like a gladiator.
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"The Scent Gladiator"
Step into the arena where attraction is a contact sport. This concept shows the moment before victory - arms raised, crowd mesmerized, confidence radiating like those ethereal beams cutting through ancient stone. It's Old Spice as the ultimate weapon in the daily battle for magnetic presence, turning every interaction into a standing ovation. Built for campaigns about commanding attention without even needing to say a word.
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"Summit of Supremacy"
The ultimate expedition isn't about conquering mountains - it's about planting your flag at the peak of confidence in oneself. This alpine concept transforms Old Spice into the essential gear for life's most demanding moments. While some men turn back, legends press forward, armed with nothing but determination and the kind of scent that makes even Everest jealous. Built for campaigns that celebrate the relentless pursuit of greatness.
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"Peak Performance"
Some climbs can't be measured in elevation - they are measured in pure, undeniable presence. This mountaineering concept positions Old Spice as the ultimate summit achievement, towering above everything else like a beacon for those brave enough to reach it. The mystical energy radiating from the peak isn't just dramatic lighting, it's the universe acknowledging peak masculine power. Perfect for content about reaching new heights in every aspect of life.
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"Storm of Seduction"
When your scent game is so powerful it literally changes the weather. This tornado concept transforms Old Spice into a force of nature, the kind of magnetic pull that draws everything into its orbit. Storm chasers don't hunt tornadoes this intense, they hunt the kind of man who creates them. Built for campaigns about unleashing unstoppable attraction that leaves everyone else spinning.
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"Portal of Power"
Some scents open doors. Others open dimensions. This supernatural concept positions Old Spice as the gateway to a level of confidence that defies natural law. The swirling vortex isn't just dramatic sky drama, it's the universe bending reality around peak masculine energy. Perfect for content that explores what happens when attraction becomes so powerful it tears holes in the fabric of ordinary existence.
Liquid Death
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“The Cult of Hydration”
What if water was worshiped like a dark ritual? This concept transforms the can into a holy relic, surrounded by skulls, roses, and flames. Perfect for a digital campaign or social drop that leans into Liquid Death’s gothic mystique, creating a product-as-icon narrative.
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“From Beyond the Grave”
A vending machine that doesn’t just serve water - it summons it. Set in a graveyard with a skeletal hand reaching for a can, this concept plays on the idea that Liquid Death is irresistible even in the afterlife. Designed as a surreal social asset or motion piece, it taps into the brand’s humor and horror crossover.
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“Billboard of Doom”
A rusted monolith towering over a desolate road, screaming the ultimate call to action: Hydrate or Die. This concept imagines outdoor advertising as an end-of-the-world warning, blending dystopian world-building with Liquid Death’s brutal sense of humor. Designed for social virality or large-scale OOH stunts that feel more like cinematic set pieces than ads.
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“Death to Plastic”
A lone Liquid Death can stands victorious in a wasteland of discarded plastic. This visual concept highlights the brand’s sustainability message in a bold, dystopian way - a striking social or out-of-home campaign that calls out Big Plastic while positioning Liquid Death as the rebellion.
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“Crushing Thirst”
A skull-splitting strike of refreshment. This piece takes Liquid Death’s over-the-top energy literally - exploding hydration so powerful it blasts through bone. A perfect high-impact visual for digital ads, social drops, or merch graphics that embrace the brand’s signature mix of gore and humor.
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“The Ritual of Refreshment”
A cult-like gathering where the only idol is Liquid Death. This concept turns hydration into a sacred ceremony, amplifying the brand’s mythology and its tongue-in-cheek worship of water. Built for dramatic social drops, campaign visuals, or experiential marketing moments that blur satire and spectacle.
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“Murder the Thirst Tour”
An unholy mosh pit of the undead - skeleton fans lifting cans and carrying the chaos. This concert-scene concept positions Liquid Death as the headliner of hydration, merging live-event energy with the brand’s darkly comedic edge. A killer asset for tour tie-ins, music partnerships, or festival activations.
Tide
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"The Tide Truck"
"Fresh Vibes, Fresh Clothes"
Roll up to any festival with the ultimate mobile refresh station. This concept brings Tide directly to the dustiest, sweatiest crowds when they need it most. Festival-goers hand over their grimy gear and get it back cleaner than it was before they left home, all while the music keeps playing. Built for maximum mobility and viral moments, turning laundry into the hottest pit stop at any outdoor event.
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"Festival Fresh Station"
"The Oasis of Clean"
A transparent cleaning theater where festival magic meets Tide power. This concept creates the perfect storm of utility and spectacle - watching your clothes get transformed while you grab a drink and stay in the action. The glass walls turn cleaning into entertainment, proving that Tide doesn't just work, it works fast enough to keep the party going. Peak festival FOMO meets peak cleanliness.
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"The Tide Pod"
"The Spot for Transformation"
When your activation becomes the festival landmark everyone's talking about. This concept transforms a simple cleaning service into an unmissable destination experience. The pod-shaped architecture screams Instagram while delivering real results that keep festival-goers looking fresh for every set, every photo, every moment that matters. Built to become the unofficial headquarters of looking good when everything else is chaos.
Ben & Jerry’s
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"The Happy Herd"
"From Pasture to Pint"
Meet the VIP contributors to your favorite pint - cows living their absolute best life in rolling green paradise. This pastoral concept celebrates the source story behind Ben & Jerry's premium quality, showcasing dairy farming as something beautiful and joyful rather than industrial. These festive cows aren't just adorable, they're a visual reminder that happy cows really do make better ice cream. Perfect for authenticity campaigns that connect flavor to farm life.
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"The March of Deliciousness"
When your ice cream is so good, even the cows want to deliver it personally. This whimsical concept transforms dairy farming into a celebratory procession, with each cow practically beaming with pride about their contribution to Ben & Jerry's magic. The food truck in the background suggests a direct farm-to-freezer pipeline that skips all the corporate nonsense. This campaign is built to show quality, joy, and the kind of ingredients that make cows want to throw a party.
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"Ice Cream Dreams"
That sacred moment when late-night cravings meet pure enchantment. This nostalgic concept captures Ben & Jerry's as more than dessert - it's the stuff of childhood wonder and guilty pleasure perfection. The magical sparkles rising from the ice cream suggest something almost supernatural about that first spoonful, transforming an ordinary midnight snack into a moment of pure bliss. Perfect for campaigns about indulgence, nostalgia, and the kind of ice cream that makes you believe in magic again.
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"Flavor Time Machine - The Ultimate Ice Cream Experience"
Addition of this exhibit Ben & Jerry's headquarters from corporate tour into immersive flavor wonderland. This interactive museum concept turns ice cream history into a walk-through adventure, complete with giant tub installations and hands-on tasting stations that make every visitor feel like a flavor scientist. The whimsical design creates Instagram-ready moments while educational displays satisfy curiosity about how legendary flavors come to life. Built for turning casual visitors into lifelong brand evangelists through pure sensory overload.
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"Global Flavor Festival"
With a brand like Ben & Jerry’s, why not host your festival of sorts?! This festival concept transforms Ben & Jerry's from ice cream company into cultural curator, celebrating flavors as an art form worthy of massive outdoor installations. Giant ice cream sculptures become the stages where music, art, and taste can converge into something unprecedented. Built for creating the kind of viral cultural moment that positions Ben & Jerry's not just as dessert but as the brand that brings pure joy to life on an epic scale.